Revenue vs. Marketing Spend
6-month trend — bars = revenue, line = spend
Channel Mix by Spend
Budget allocation this month
Channel Performance
Spend, attributed revenue, and ROI by channel — "Clicks / Sessions" column is a proxy metric that varies by channel (see notes per row)
🏠 Airbnb / OTA Revenue & Fee Analysis
Monthly revenue received vs. estimated platform fees — update with actual PMS data each month
Goals vs. Actuals
Progress toward monthly targets
Marketing Funnel
Impressions → Visitors → Ad Clicks → Confirmed Purchases
📋 What's Working
🎯 Focus for Next Month